We Scale Your Online High-Ticket Business with DFY Marketing + Sales
So you can just focus on scaling fulfillment and living life.
WTF do you mean by DFY?
Our team members have worked with a combined 1,000+ High-Ticket Coaches and Consultants and have rendered services ranging from Copywriting, Offer Development, Funnel Creation, Sales, Sales Management, Setting, Media Buying, Client Success Management, and successfully running our own High-Ticket Businesses. Now, our team is run by 3 Main Players: Noah, Bhargav, and Jonathan. Keep scrolling to learn more about these impressive gents.
Who are these guys?
Let's start off with Noah Friedman (Head of Partnerships)
After entering the Online Space in 2017, Noah has since written over 700+ short & long-form video ad scripts, helped develop over 400 winning offers, coached hundreds of coaches on high-ticket sales, and was the previous Head of Client Experience for the 60th fastest growing company in the U.S. where he oversaw the scaling success of 1,000+ high-ticket businesses while managing a 12-person Client Success Team consisting of Media Buyers, Copywriters, Funnel Coaches, Sales Coaches, and Offer Coaches. Since then, he has successfully launched a client retention coaching business, and is now in charge of overseeing the success of our growth partner client's businesses. You'll be meeting with Noah weekly and he will be your holistic eyes inside the business as it scales.
Think Noah's impressive? Here's Bhargav Vedula (Head of Marketing)
Bhargav Vedula, a seasoned entrepreneur, founded Meridian Marketing, LLC, scaling info-product offers across his 500,000 follower instagram network before successfully exiting in 2020. After a brief sabbatical, he launched Scale Beyond, LLC in 2021 which was a cold email outbound marketing agency which helped online digital marketing agencies secure booked and showed up sales appointments with C-Suite executes from companies such as Meta, Google, and Mariott. Transitioning from outbound to paid advertising, he secured a contract with GRIT Capital in the finance and public markets sector. Post-GRIT, Bhargav focused on investor lead generation for public companies through paid social ads, which he has carried over into the high-ticket coaching industry to successfully land qualified high-ticket prospects on coaches calendars.
Arguably the best for last? Here's Jonathan Gelardi (Head of Sales)
Jonathan has not only trained and placed hundreds of high-ticket sales reps into 7, 8, and even 9 figure coaching businesses, but he has also run his own $300k+ per month coaching business ON THE SIDE where he has helps convert high performing corporate and enterprise-level sales reps into top-closing high-ticket sales reps. Jonathan not only knows what it takes to sell high-ticket, but knows how to manage the reps who do too with some of his reps coming from notable companies such as top 10 reps at V-Shred and many others. And these are exact caliber of reps who will be selling your high ticket offer while Jonathan is monitoring their performance, reviewing their sales calls/EOD reports for you, and leading them to high revenue months inside your business. Oh, and he's from New York.
Trust these guys and want to potentially (non-equity) partner with them?
How are you able to do all of this?
Simple. We have the infrastructure of both a Marketing Agency and a Sales Agency with integrated systems between them to function as one company. We have an endless flow of high-quality reps through Jonathan's corporate -> high-ticket sales coaching offer, and all the marketing resources we need after creating hundreds of marketing campaigns.
Ready to Apply?
Click the Button Below to fill out our Application and Book a Consultation if you Qualify:
Why are we better than a traditional Marketing Agency?
Traditional Marketing Agencies are predatory on your margins. They charge per campaign, ridiculous retainers, and a percentage of AdSpend, which means they just charge you more for spending more money on ads, regardless of the performance. On top of this, they are incentivized to drive leads. That's it. Conversions are solely on you, regardless of lead quality.
Here's how we compare:
Traditional Agency:
What's Included (Mainly Outsourced)
Weekly Ad Reports (sometimes)
Media Buying delegated to Junior Media Buyer
Copywriting that's contracted out
Funnel Development w/ poor tracking
Campaign Set-Up (if you pay more)
Media Buying on 1 platform
Bi-Weekly Check-In
Access via Email
COST: Typically $5k-20k/Month + $X,XXX-$XX,XXX Set-Up Fee + Fee Per Campaign/Creative/Funnel + AdSpend + Creatives/Softwares
Acquisition Growth Partner:
What's Included (Fulfilled In-House):
DFY Media Buying
Facebook
Instagram
YouTube
LinkedIn
TikTok
DFY Ad + VSL + Funnel Copy
DFY Funnel Development
+ Attribution Set-Up through Hyros
DFY Sales with our Internal Sales Team
Sales Calls
Setter Calls
Triage Calls
CRM Management + Follow-Up
Re-Offers
DFY Sales Management
DFY Sales Hiring & Recruiting
Daily Up-to-Date Sales + Marketing Reporting
Weekly 1-1 Check-In
Daily Access to team via Slack
COST: Starts at 20% of Revenue + $15k Integration Fee + AdSpend + Creatives/Softwares
Who do you work with?
Here are the characteristics of our ideal Growth Partners:
Ready to SCALE
This is a requirement of both mindset and capital. We need founders who crave growth, and have the funds to potentially invest $500-1,000 per day in Adspend right out the gate (don't worry, we will be monitoring your ads like a new born baby).
Have a $10k+ High-Ticket Offer (or close)
We have found that in order to successfully scale past $200k(ish) per month, you need to sell an offer with a scalable price point. The reality is, if you offer is under this price (or not close to it), we will not be able to find reps who are willing to sell it due to commissions being too low.
Aren't A**holes
Look, we are really awesome guys. We work well with our clients and want nothing more than for them to succeed. We are very easy to get along with and if we can't seem to jive, then we will not work with you.
Understand we are the Experts
The reality is, if you didn't need us, then you wouldn't be reading this right now. We will always collaborate with you and will ensure everything we do is aligned behind your brand, but this is a (non-equity) partnership. We expect you to trust us in our lane as we trust you to get results for your clients.
Responsive and High-Touch
Working with us doesn't mean you no longer have to run your business. We expect you to keep crushing it for your clients and optimizing your fulfillment for more capacity. With this said, we will also have requests from you at times and expect you to be incredibly timely in your communication as we will be as well.
How much should I expect to make?
Everyone business is different, but our goal is to have 10 clients generating $1M per month. Here is how the math would breakdown even at $300k per month:
We charge 20% of front-end revenue for our service, which would be $60k.
Sales commissions would be 15% max (10% for Sales Reps, 5% for Setters), which would be $45k.
At an industry average of a 3X ROAS (which we would consider to be worst case), that would be 33% marketing costs, which would be $99k.
Fulfillment costs usually fall between 15% on average, which would be $45k.
That leaves 17% of revenue to fall into the pocket of the business owner, which would be $51k per month, which is $612,000 per year (before taxes).
This would be with a non-optimized ROAS and high fulfillment costs, and only generating $300k in revenue.
Why Should I Give you 20% of my Revenue (paid on Cash Collected)?
You don't have to. You can easily hire a traditional agency we mentioned above. They would love to take your money.
We prefer to only make money when our clients make money. We find this to be the most aligned compensation model possible since we only get paid when you have cash in hand.
This incentivizes us to prioritize generating the highest quality leads for your business, maximizing our show and close rates, and collecting as much cash as possible on the front end.
You will literally have a team in your corner that is obsessed with generating you as much profit as your business can handle, and you only have to pay them when you make money.
Are You Ready ?
Apply now through the button below. If you fit our criteria, you will have the option to book a call.
Frequently Asked Questions
How much is your service?
Our service fee differs depending on the agreement that is developed with each client and what their needs are. To answer the question simply, we take a percentage of all front-end revenue since we are generating all of the leads for you, and closing them on your behalf. We usually start at around 20% of all front-end revenue + a $15k integration fee as we will most likely need to come in, rebuild a lot of infrastructure, and train our team on your service. You are also responsible for investing in AdSpend.
Do you offer any guarantees?
Yes. If you don't generate any revenue through ads, we don't make any money. We only work with businesses that we are truly confident in our ability to scale. If we are not confident in our ability to market and sell your service, then we will not extend an offer to work together. It's that simple.
Is this completely hands off?
Yes and no. Yes because we write all your copy, build all your funnels, set up attribution, manage all of your ads, manage our in-house sales team, close deals on your behalf, etc... but we need you to show up INSIDE your business to continue serving your team and clients at the highest level. This is not a cash machine. If you are not able to generate your clients results, we will stop working with you immediately.
Why should I give you a percentage of my sales?
This type of deal is not for everyone. If you are someone who enjoys managing all of your own ads, writing your own copy or managing a creative team, managing a sales team, hiring and training all of your own appointment setters and sales reps, optimizing your marketing and constantly monitoring marketing and sales data, hiring consultants, and spending high amounts on salaries just to attract decent talent WHILE managing your fulfillment team, clients, hiring CSMs, and doing all of the administrative tasks in your business, then this is not for you. However, if you are someone who doesn't really care how your clients come in and just want to focus on getting them results while still being profitable, let's talk.
How long do I have to work with you?
(Hopefully forever) but we do require a 3 month minimum as we are installing our infrastructure into your business, taking the time to learn about your offer, and investing loads of time into developing marketing resources. After the first 3 months, the service begins a month-to-month agreement.
Some of our Client Wins
+ many more we forgot to have them post in #wins
Are You Ready ?
Apply now through the button below. If you fit our criteria, you will have the option to book a call.